World is going through a war of search engines. You got options, there is search engine king Google on one side, less famous but well organized Yahoo on the other. Software leaders and the OS kings Microsoft’s Live search got out of the competition long ago. After enjoying 80% of the Search engine market ambitious Google’s target is Microsoft’s OS Windows. There was news about Google releasing their own Operating System very soon. Now OS is the only field where Microsoft leads every one and if they loose it they will loose a great part of business. To solve the problem Microsoft used the procedure called Reverse strategy. Google is targeting Operating system and Microsoft’s answer is Bing. Now you are wondering what is Bing? It’s a search engine by Microsoft, still in its beta phase but attracting a lot of traffic. To promote Bing Microsoft has approved a whooping $ 100 million USD. Microsoft is promoting Bing as “Its not a search engine, but rather a decision engine – capable of delivering intelligent results, rather than simply collected data. Bing is the latest attempt from Microsoft to take on Google and this time Bing is loaded with some awesome weapons or say features. Now as Bing is new, so as there ranking procedure. To get ranking on this hottest product in the SEO world, there are few tips you should follow. Here they go:

How Bing Works

Many people are still speculating two – question how does Bing Works? And how to rank high in Bing? From some early analysis of Bing one thing is clear, that when it comes to determining ranking Bing is much more strict than MSN previous living form Live. Some people believe that Bing rules are even more severe than Google. According to some experts of SEO Bing places more stress on Domain age, that is How long your website has been around. Going completely against Google Bing pays less attention to incoming links. This is completely different from Google’s Keyword-rich and widely distributed network of incoming links. This is the one point of ranking which makes Google the emperor of the search engine world of today. It looks interesting that instead of following Google strategies which most of the search engines does, Bing is going through its own way. Try to overcome Google from the path that is avoidable by Google itself.

There are other reports which suggest that Bing works on strategy that are avoided by most of the search engine, including Google. Like thousand of links to other sides, page titles and text heavy pages which are strictly avoided by Google. It’s a completely new attempt to remove Google from the top. Development of Bing will see some volatility in Bing algorithm. So wait and keep searching on Bing and Google continuously and find out which is more relevant. So far the Bing’s image search option seems cool with more options than Google.

Options are Large

If you will look from a business point of view arrival of engines like Google and Bing, indicates that there will be a great change in the quantity of the information available for the customers to their related searches. As the competition is large every one will try to attract more customers and this will result in more options for the customers. Marketers and webmasters will have to adapt to the users who are now having a much large set of options with more access to the detailed information. This can easily be explained by the “Related Searches” option of Bing. If you use the Related Search tab you will get options of not only related searches but as an additional option you will also have subsets of information. For Example:

Suppose your business is selling used good or second hand cars, and you may hold the number one position on the search results page for the keyword “Second hand cars” in Google. It’s a great thing for your business, anyone looking for second hand cars or anything related to second hand cars, like old parts or something will go through your website, as you are the number one on the list. But the scenario is different on Bing. Related searches are placed directly next to the result. Again say someone is looking for old engine parts and they run a search query on Bing with a normal keyword “Old car parts”. When the result arrives you will see “old engine parts” placed directly to left of your website. Because that’s what they are looking for, a click and boom – they will be gone to some other page with more relevant search, leaving your number one position unclicked. Now if you really wish to run business and want to stay in this competitive world. So redesign your website and make it more relevant in accordance with the people seeking for something related to you.