What is important for your website it’s the traffic. For a good traffic, you need good and unique content. However, unique content is not the only thing you Need to gain traffic to your site, there are several other factors, which are required to generate good traffic. If you ignore these factors, your website will be like a tasty dish serves without any garnish. If you start planning from the initial phase itself, you will see better results. Remember success is achieved through hard work, research and implementation of strategies. Below are some of the important factors, which are required to generate a good traffic:
Keyword Layout
First, examine your website from a source code point of view and make sure your primary keyword or phrases will be spidered first. Whenever a search engine spider reads your page, they read the source code just like we read book from left to right-top to bottom. We know that search engine place higher relevancy to the phrases and keywords, which appear closer to the top of a page. So if you’ve got large table full of graphics at the top of your source code before your primary keywords, you can attract higher ranking by adjusting your layout and placing a well written search engine optimized paragraph.
Follow Style Guidelines
If you are working with CSS style commands, try not to include them within your actual web page source code. Its straight nobody wants search engine spiders to have to go through 100 long lines of unreadable code before reaching the actual content. In its place, put your style guidelines in to a separate CSS file. Call your style guidelines with a single line of code from within your head tags using the following code:
<link rel=”stylesheet” href=”replace-with-style-file-name.css”>
Correct use of robot.txt File
Many time it was noticed that many website owners had unintentionally blocked the spider access to their wonderfully designed websites. This can happen when by mistake you incorrectly formatting the robots.txt file. It is recommended not to use robots.txt files if you are unsure of the correct syntax when creating or modifying a robots.txt file. It sounds a bit against productive, bit always remember it’s better to be safe then sorry or you can see it like this prevention is better then cure. If you accidentally somehow blocks the spiders, you will loss all of your rankings. You will have to start again to repair the damage.
Images are used for Primary Navigation Links
We know that fancy looking navigation links looks good, but by doing do webmasters fail to establish a theme for the site. A graphical link to your home page explains nothing to the search engine about your home page. Spiders will know nothing about you until they actually visit The page. Instead you can use ALT text on that graphical home page link, it will be a right step. However, if you use a text link that has your primary phrase and keywords, it will help you in clearly defining the theme of the website and maximize the effect. This process is known as Link Reputation.
Redirecting Pages
A web page when becomes outlived of its usefulness, most of the webmasters redirect visitors coming to the page to another page. This process is not seen by the search engine as a positive move. Instead of redirecting what you can do is, when you change content of your website change the outdated content with something relevant and include a text link to a new replacement page. If you redirect or remove a page, you are cheating yourself to good search engine traffic and better rankings. These redirecting of pages can result in removal of your website listing from search engine database followed by loss in revenue.
404 Errors and Dead Links
Start checking out for broken links on your website immediately. There is no assurance of 100% of link integrity, especially when you have 100’s of pages on your site. You will surely loose customers because of the 404 errors. However, the big loss will be from the side of search engine perspective. Whenever a search engine visit your web site and finds broken links, impression left will read that your site is not maintained and updated daily or regularly. Crawl status of your site may be assigned a low priority by search engines. In other words, you can say spiders will not crawl your websites regularly. Check your links properly or download a link checking software.
Include Site Map, Home and Contact Page Links option
The Site Map, Home and Contact Pages are your site’s primary pages and they should be your top priority in SEO strategy. It is important for your web site that these pages be spidered and exposed the site visitors. For assurance that they are spidered, place links to them near the top of Source code on every page of your website. Links of all of your sub pages should be included in the site map page. Also, remember to use primary keywords belonging to each sub page within link text pointing to those sub pages. Home pages as will be the entrance to your site, so that should be the central point in search pages. Contact page should be included because of the visitors who wish to order products or for those who have queries.
Font size
Normally the text smaller then font size 2 is reserved for copyright information and the legal work, often seen on the bottom of the web pages. So use font size greater then 2, for the majority of the text. Font size plays an important role in the SEO strategy because it defines relevancy assigned by a search engine to the content it fins on the web pages of your site. For example, text within heading tags (H1 to H6). Now the text surrounded with the H1 tags has a higher relevancy then the text surrounded by H6.
Avoid HTML Frames
Search engine are not friendly with frames. Reason is simple search engine can’t read a framed source document which tells your browser to load more than one page in your browser window at the same time please. So it will be difficult for you to achieve higher page rank. Other drawback of frames is that they make it hard for search engine spiders to find all of your pages.
Avoid Non-Friendly URL’s
Don not include characters such as $, &, #, % etc. in the URL for your website, because they are dynamic in nature and search engine will not be able to read them. Once they can’t read they won’t be able to follow them and index your pages. For instance, take the webmasters who have their sites hosted on servers with Linux operating systems can use Apache mod_rewrite to rewrite URL’s that contains session ID, or any other nasty characters into search engine spider friendly URL’s.
Smart Search Engine
Those days are over when you can trick a search engine for better ranking, search engines are smatter these days. Rule is straight if a search engine feels something is spam then it probably is spam. So don’t try tricks like Door Way Pages and Hidden Text. These kind of tactics can result in loss of listings and ban in future submissions. Stay away from any kind of unethical tactics.
