Before going further, first you should know what Keyword Density is. Keyword Density is basically the percentage of times a keyword appears on web page when compared to the other words on the page. Keyword Density is one of the essential part of generating traffic for your website. Search engines spiders entire Internet for website which contains keywords similar to those someone has just entered into the search engine. If your site has those Keywords then chances of your site getting a higher rankings are more. But one more thing that is important to your website is relevance. Sites bearing irrelevant content can achieve higher rank but only for a while. Once it is checked by human editor, then it is abandoned as a irrelevant for their customers. What search engines looking for their customers is pages with meaningful information instead of pages crowded with lots of advertisements and little else. For example, Music is a word searched by millions of viewers daily. What will be the effect is your website appearing to everyone searching for music and your website is about life insurance.
Important point here is that people use specific techniques to boost their own non-music related site on the listings. These techniques may include tricks like tagging your site as “Everything about Music” or using a background with the word “Music” all over it, for your site which deals with toilet accessories and have nothing to do with Music. They are caught very soon and most likely get banned for life time from search engines. There are few ways which can help you to increase your traffic by using Keywords carefully. Some of the important points are as follows:
Ø First step is selecting a domain name that contains words commonly searched for by your viewers. Since, sites with more relevant title will be listed on the upper side.
Ø Second Step can be followed when you are designing your website. Always remember to use keyword, metatags and description. Your site should also include common terms used by the viewers you are targeting. For instance, for an Insurance agency keywords like insurance, life insurance and insurance and, many like that.
Ø Page titles for both additional pages and home page should include the best keywords for your site. Like for an insurance website titles like cheap insurance, insurance with least interest, best insurance in the market should be included. These titles should be unique as there can be man sites with same titles.
Ø Use keywords fro graphics and picture used on your website. This will help your site ranked higher in the Image search option of the search engines. Such as your site is about video games, if you name the images according to the games it will beneficial to your site. Let’s see how, for example there are images of PlayStation on your site. Now if you label them as PlayStation1, PlayStation2, PlayStation5, it will help your images to rank higher in the search engines and in turn your site.
Ø Upload articles on your site. Articles are one of the most convenient way of explaining a particular topic to your viewers. Search engines also like articles as they are loved by the customers. Thus, articles are one of the best ways to lift your sites ranking. One more tip here is including relevant page headlines and article titles to increase your chances. For example for an insurance website use titles like Best Ways of Insurance, Insurance to complete your needs, Insurance for Everyone. Make sure these articles are linked back to your main page, the you wish people should visit.
